Our diverse staff includes professional bartenders, sommeliers, actors and actresses and models. No matter what your target audience, we make sure that you always have the right person promoting your product so that you can connect with your customers.
At the end of the day, the whole point of marketing is to get customers to buy your products. That’s why we’ve developed our training manual to teach our brand ambassadors how to sell, not just stand there and look pretty (although they do that too).
Don’t you wish the people promoting your product could talk about it with the same knowledge and passion as you can? At Signature Group, we engage our brand ambassadors with ongoing product education, so they have all the information they need to best represent your brand.
Signature Group was the first company to promote products through the LCBO’s in-store sampling program. This means we know the most effective ways to promote your product at the one place where Canadian customers are most likely to make a buying decision.
Having worked at some of Canada’s largest tradeshows and special events (Toronto’s Festival of Beer, Toronto Gourmet Food & Wine Show, Ottawa Food & Wine Show, and more), we have the experience needed to make sure that all of your large-scale promotions are executed without a hitch.
Effectively promoting your products is only part of the picture. Signature Group provides meaningful and timely reporting for all events. Our reports are completely customized and tailored to your business, so you always get the information and feedback you need to sell more of your product.
When you have a last-minute event that needs to be staffed, we can help. We provide fully-trained brand ambassadors on short notice, so your marketing dollars never go to waste.
