In a Crowded Marketplace, Your Brand Only Gets One Chance to Make a Great First Impression

Find out why Bacardi, Mark Anthony, Beam Global, and Charton-Hobbs all choose Signature Group to promote their products, and how we can help you

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  • Bacardi

Make a Better First Impression

Research shows that 67% of people exposed to experiential marketing tell someone else about it. But what are they saying? You may only get one chance to make that great first impression with your product. Signature Group has the best-trained staff in the industry, which means that your product’s first impression is always a good one.

The right people for your product

Our diverse staff includes professional bartenders, sommeliers, actors and actresses and models. No matter what your target audience, we make sure that you always have the right person promoting your product so that you can connect with your customers.

Initial sales-oriented training

At the end of the day, the whole point of marketing is to get customers to buy your products. That’s why we’ve developed our training manual to teach our brand ambassadors how to sell, not just stand there and look pretty (although they do that too).

Ongoing product education

Don’t you wish the people promoting your product could talk about it with the same knowledge and passion as you can? At Signature Group, we engage our brand ambassadors with ongoing product education, so they have all the information they need to best represent your brand.

[The Signature Group] has been instrumental in helping successfully build our brands in Ontario. They are committed to providing excellent customer service, not only to our company, but to the consumers who they are in contact with during our sampling activities.

Stacey Mitchell - Sales & Marketing Coordinator - Mark Anthony Fine Wine Merchants

We Take Care of Everything

You don’t have the time to worry about coordinating your marketing efforts with a bunch of different companies. That’s why we offer a turn-key solution for your creative marketing needs. From staffing tradeshows to arranging locations for special events. Providing branded material or designing and building an entire set from scratch. No matter what you need, we’ve got you covered.

In-store sampling

Signature Group was the first company to promote products through the LCBO’s in-store sampling program. This means we know the most effective ways to promote your product at the one place where Canadian customers are most likely to make a buying decision.

Special events and tradeshows

Having worked at some of Canada’s largest tradeshows and special events (Toronto’s Festival of Beer, Toronto Gourmet Food & Wine Show, Ottawa Food & Wine Show, and more), we have the experience needed to make sure that all of your large-scale promotions are executed without a hitch.

Meaningful and timely reports

Effectively promoting your products is only part of the picture. Signature Group provides meaningful and timely reporting for all events. Our reports are completely customized and tailored to your business, so you always get the information and feedback you need to sell more of your product.

Last-minute staffing

When you have a last-minute event that needs to be staffed, we can help. We provide fully-trained brand ambassadors on short notice, so your marketing dollars never go to waste.

Beam Suntory has been working with the Signature Group for the past 5 years. During that time, they have supported over 1000 LCBO tastings and helped bring our brands alive. They are a one-stop shop for all our event tasting needs.

Patrick Sweeney - Field Marketing Manager - Beam Suntory

Find out how we can help your brand make the best impression

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The team at Signature have been outstanding at understanding our brand strategy, and converting the strategy into actionable tactics for growth. The team has a laser-focus on delivering the right experience, achieving (or over-achieving) the established objectives, and all at a fair cost with excellent customer service.

Casey Howe - Brand Director & Customer Marketing Director - Bacardi Canada